Since the birth of the motion picture camera in the mid 1800’s, audiences have been captivated with the power of seeing pictures move across the screen. In the early 1900’s when sound was synchronized with those pictures, the medium of video production was here to stay. From that humble beginning, the medium now comes in many sizes and formats. Who would have thought that you could ride a train on your morning commute or soar through the friendly skies and still have the ability to watch your favorite television show, or watch some random person falling so hard that you LOL, or even watch a sales presentation. All this is now possible with the advances in the internet and mobile technologies.
You’ve heard the expressions “a picture is worth a thousand words” and “the pen is mightier then the sword.” Now think about the combined power of sight and sound. Video production, done right, can provoke emotions that pictures and words by themselves can’t match. Have you ever seen a commercial one day that caught your attention? And the next day notice a print ad for the same product? What is the first thing that comes to mind? The commercial usually does. You either start singing the jiggle or you remember a line that was said. I love the Sprint commercials about the film crew taking over a wedding. The one thing that I always remember is the line “no rain, no rainbows.” In my mind, I see the burly guy turn off the water with that “okay” look on his face. Once marketers learned how to harness that power and use it for “evil” (just kidding), for the purpose of selling all of us their stuff, it was on!
The Internet has changed the way you should look at video production. It has made it affordable to advertise and encourage your current and potential clients to buy your products and services. You don’t have to own a satellite or a television station to get the word out. For a relatively small amount of money you can get the same or better results from e-mail, Web sites and social media than you can by buying time for the big boys.
The key is to give your clients a reason to buy. What is one of the top reasons people buy things? Emotions! If you can use video to touch on that particular emotion that sells your product or service, then you are halfway there. Get people the see the passion at which you do your job, the trust that past clients have in your products, the ease at how your service works and the value that you offer, and you will see that it will help you and your bottom line.
Videos give you an opportunity to reach masses. Videos on your Web site can be seen all hours of the day and night, even when your business is closed for the day. Think of them as little salespeople that don’t sleep, take vacations or call in sick. They can be e-mailed, youtubed, and produced on a DVD for tradeshows and conventions.
“Luke, use the force.” Tap in to your businesses power and see if video production can help your bottom line.
Peace,
Kevin
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